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Paul Lemberg's Articles in Business

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  • Why Predict The Future?
    Do you ever try to predict the future? Are you usually right, or wrong? If so, then read on.

    Can you predict the future of your industry? Can you predict the future of your business? No one can say with certainty what will happen next week much less one year from now. And five years? Not a chance.

    Yogi Berra reportedly said, "It's hard to make predictions, especially about the future."

    Everyone agrees. Predicting the future is hard. It is so hard that a fifty percen...
  • How To Delegate: One Key Step Towards Leadership
    You've made an unusual discovery - there's not enough time left at the end of the day. The corollary, of course, is your list of important things to do never gets smaller. In any company, the CEO's to-do list has the potential to grow infinitely.

    What's a senior executive to do?

    This is not simply a personal problem. Your company's future depends on what you do next. As you drive your organization beyond its current plateau, you must change the way you relate to your wo...
  • Which Is Better: Repeat Business Or New Customers? - Part 1 Of 2
    Every management authority on the circuit says that loyal customers and their repeat purchases are the cornerstone of your long-term successful business. The reason is obvious: it is less costly to get your existing customers to buy more than it is to find new ones. The lower cost of sale leads gives you higher operating margins, which you can then invest in other business building activities, and so it goes.

    Since I'm bringing this up at all, you've got to ask yourself, ...
  • Strategic Philanthropy
    Strategic philanthropy is a unique and powerful way to combine your company's marketing goals with a your desire to increase the well-being of mankind.

    We call it strategic philanthropy. Two of the more popular names are cause -related marketing or community partnering. No matter what you call it, strategic philanthropy is a positioning that connects your company with a not-for-profit organization or cause. In this way, while you are being helpful and working for the commo...
  • Higher Prices Lead To Higher Profits - Part 1 Of 2
    I know at first glance this sounds obvious, but it may be worth it for you to think about your prices. At least just for a moment.

    How did you decide on your current pricing? Did you conduct market research to understand what prospects would pay? Or did you compare yourself to your competitors and base your price on that? Or was it a crapshoot, and random shot in the dark?

    These are the ways most people do it, and they are all wrong. Because the price you set for your p...
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