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Rick London's Articles in Shopping

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  • The Secret. What Would Jung, Aristotle, Jesus Or Moses Say?
    I fell in love with a former girlfriend for a whole new reason, that is, a different reason than when I'd had the one before her. It had nothing to do with looks, money, social standing, or anything like it. She had gone through a similar struggle as me, actually one much larger in scope, and not only survived but prospered as a major Beverly Hills Attorney. I, struggled as a writer and cartoonist for several decades, not such a dramatic story as hers, and finally "made it". People ask us often, "How did you do what you did"? (they ask her much more so than me). The one thing we agreed upon was developing organizational skills, having a plan, and acting.
  • An Eastern Philosophy Look At Niche
    I remember business 101 the first time I went to college a millenium ago. Simplicity and thinking it through was the key. Those were business principles. Do they still hold true? There was no Ebay, Google, MSN, or Yahoo! at the time.
  • On Becoming A Cartoonist
    Someone once told me there are two things to consider when thinking of becoming a cartoonist: 1. You must be funny and 2 You must know how to draw.
  • Not-so-easy Steps Toward Private Branding
    Long before the Internet Calvin Klein knew it, Ralph Lauren, even Famous Amos knew it, as did so many others. Think of all the brand names you buy. Have you ever wondered how they did it?
  • Safe Online Shopping Is Like Safe Sex: Common Sense
    How many more articles are going to be written on "safe internet shopping"? Well, here's one more. And its the basics. It's the basics because the basics is what you need to know, just like a store in your local mall (but a little different). Things like shipping price, security, guarantees, quality, service. Common sense things. But how do you find out when the vendor may be across the country (if not the world?)
  • The Zen Of Pregnancy
    I am a cartoonist but also am in the licensing image business; that is, manufacturers buy the rights to my cartoons and put them on products and sell them. It's a good clean business and educational for me. Last week, I opened an online maternity and infant wear shop. Since I have about 8500 cartoons on my main website, I am able to create niche stores, test them, and see how they work. Oddly enough, most of them work better in sales, percentage-wise, than my two superstores.
  • 5 Money Saving Ideas For Holiday Shopping
    1. Pricing: Economics, these days can be a big factor. It is common sense that one can get a much better price on virtually any retail product in the "off-season" which runs generally from mid-May through the end of August. Prices can be as low as 80% of their regular prices (even regular discounted prices) than holidays at the mall.
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