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Scott Nelson's Articles

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  • The magic sales letter, the secret weapon of business profits
    One of the biggest mistakes made by business people is operating with prejudice based on ignorance. In the crucial areas of sales and marketing, this mistake is made most often by neglecting the absolute most effective vehicle for obtaining new customers and reigniting the interest of existing ones. An important mentor of mine, Dan Kennedy calls it "writing your own check". This vehicle is known commonly as a sales letter.
  • Are you concerned about your weight, but still want your candy?
    Sugar Candy or hard candy is a favorite of all small children as well as many grown ups. We like to call these loyal lifetime candy connoisseurs, the "Mob". Let me tell you that hard candy is so universally popular, that you would be hard pressed to find one Mob member who doesn't enjoy at least one flavor or type.
  • Can customers really be drawn to you, almost like a magnet?
    The "Millionaire Maker" Dan Kennedy didn't get that nickname and the acclaim that goes with it by being mediocre. His focus is to show his clients the exact road map to take their ideas and turn their ideas into a successful business.
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