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Tim Knox's Articles in Business

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  • What's In A Name? When It Comes To Your Business, Plenty!
    Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember?
    -- Randy P.

    A: What's in a name? When it comes to your business, Randy, a lot more than you might think. In fact, deciding on a business name is one of the most important decisions you will ever make. The right business name can help you rise above the crowd while the wrong business name can leave y...
  • How Good Is Your Big Idea
    Q: I want to start my own business. I have tons of business ideas that all sound great to me, but my husband is not so sure. He says that we need to figure out a way to test my ideas to pick the one that has the best chance of succeeding. I’m ready to just pick one and go for it. What is the best way to determine if a business idea really is as good as it sounds?
    -- Hannah C.

    A: Heather, I know you probably don’t want to hear this, but your husband is right (first time fo...
  • Is Brick And Mortar A Passing Fad?
    Q: Is the online world the best place to sell a product or service these days? My friends seem to think that brick and mortar stores will totally disappear in the future. I debate this all the time with them, but it seems to be heading that way. Your thoughts?
    - Alex H.

    At last report, Alex, Sam Walton was still resting comfortably in his discounted grave, so I’d say brick and mortar is safe, at least for the next few years.

    During the dot-com boom the mantra was “Bric...
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