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Trey Ryder's Articles

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  • 19 Steps To Building A Nationwide Law Practice Part 2
    Step #8: Educate your audience with written information and advice. Write your marketing message in a form that you can send to anyone who calls your office. Then, by offering to send copies without charge, you attract calls from genuine prospects. When prospects call, they give you their names and addresses (or e-mail addresses). Then you add these prospective clients to your in-house mailing list.

    Important Note: The longer your materials, the better. The longer you keep...
  • 19 Steps To Building A Nationwide Law Practice Part 1
    We're seeing substantial changes in attorney marketing programs. Thanks to sophisticated law firm marketing efforts, many lawyers are now expanding their practices beyond state boundaries, building regional or national practices. In some cases, they provide narrowly focused services; in others, they offer broad-based skills with the hopes of attracting a handful of the best cases in the country.

    I urge attorneys to go beyond their state boundaries, for four reasons:

    Re...
  • Your Marketing Efforts Sink, Swim Or Soar Depending On How Well You Satisfy The
    A few years ago I created a to-do list for my business (different from my to-do list for clients). Nearly every day I would add something to the list. Soon, I had over five pages of things to do -- tasks I viewed as important enough to interrupt what I was doing so I could add them to my list.

    Before long, every time I opened the document I got depressed. I was always adding to the list, but almost never crossing anything off.

    Why? I discovered I had a number of well-...
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