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jay's Articles

  • Relax Your Customer
    One of the most important skills a doctor can posses, is that of a bed side manner. In the same sense, it is important that sales people posses the same type of skill, to be able to put their customer at ease.
  • Mortgage Leads, You Get What You Pay for
    There are many mortgage lead companies out there to choose from. Each with their own individual way of obtaining leads to sell to loan officers. But remember, you get what you pay for.
  • Prospecting Your Customer
    When you establish a relationship with a customer, you want that relationship to have many levels, not just one layer from one sale.
  • How to Get Your Customer Talking
    Before we can sell our products to our prospective customers, we must first get to know them and their needs. The best way to do this is to get them talking.
  • Be Persuasive When You Sell
    When you are selling your products to clients, you don’t want to be pushy about it, you want to be persuasive.
  • Paint a Picture With Your Words
    Depending on what you sell, it is not always easy to get your point across, so it is very important to paint a picture with your words to give your customer a visual of your product, or a visual of themselves using your product.
  • Sell With an Attitude
    When selling a product or giving a sales presentation, you always want to convey a positive, upbeat attitude at all times. This will send a crystal clear message to your audience that you believe in the product you sell, and that they should also.
  • Mortgage Leads, Quality You Can Count On
    If you are a loan officer or mortgage broker looking to purchase mortgage leads, one thing you will need to depend on is the quality of the lead.
  • Mortgage Leads, A Great Way to Advertise
    One of the key essentials when it comes to making you and your mortgage business successful is advertising.
  • Three Ways to Increase Mortgage Applications
    If you are in the mortgage business, the very first thing you need before you can get anywhere, is an application.
  • Make Your Referrals Count
    Just because we receive a referral, it doesn’t mean that the sale is ours and the deal is closed even before we make contact.
  • Building an Action Plan
    Going into your workday and waiting for things to happen, and then reacting to them is not a very productive way of doing things. You may as well be going into your workday blind.
  • Giving Referrals to Get Referrals
    One of the best ways to get a referral is to give a referral. When you give someone a referral, they are forever grateful and will feel obligated to return the favor.
  • Mortgage Lead Sales, Leaving the Right Message
    If you are a loan officer or mortgage broker, you may have been facing one major challenge in the last few years when it comes to calling your mortgage leads.
  • Selling for Keeps
    When you are in sales and you come across a customer, you don’t want to think of that customer as someone you can only make one sale to, you want to think of them as someone you can make several sales to.
  • Mortgage Leads, Tips for Closing More Loans
    If you are a mortgage broker or loan officer considering purchasing mortgage leads or you are already buying them, here are a few tips to help you close more deals.
  • Mortgage Leads, Close More Loans
    If you are a mortgage broker or loan officer currently buying mortgage leads, or you are on the market for mortgage leads, here are a few things you should know.
  • Cherry Pick Internet Mortgage Leads
    If you are a loan officer or mortgage broker on the market for a good quality internet mortgage lead, keep in mind that cherry picking your leads may be the best way to go.
  • Sub Prime Internet Mortgage Leads
    If you are a loan officer or mortgage broker looking for sub prime internet mortgage leads. Look for a lead provider that allows for you to view the lead before you buy it.
  • Mortgage Leads, View Before You Buy
    If you are a loan officer or mortgage broker looking to purchase internet mortgage leads, you may want to start out with the lead companies that allow for you to view the leads before you make the decision to buy them.
  • Sub Prime in Real Time
    If you are a loan officer or mortgage broker looking to purchase mortgage leads by way of the internet, you should seriously take sub prime internet leads into consideration.
  • Making the Most with Your Sub Prime Leads
    Although sub prime leads are one of the more popular forms of internet mortgage leads, they can at times be a tough deal to close. Especially if the customer is in foreclosure or has a credit score hovering around 500.
  • Blogging for Mortgage Leads
    For loan officers and mortgage brokers everywhere, obtaining leads to close more loans is at the top of our list of priorities.
  • There’s a Referral for Everyone
    I worked for years as a mortgage loan officer. During this time I worked with two very successful loan officers, however, their styles were polar opposite. These two guys were opposites to the point where they basically didn’t like each other, and spent most of the day avoiding one another.
  • Recommending Products vs. Selling Them
    Some of the best sales people I have ever met, were able to meet all of their sales goals without ever selling a thing. They simply recommended their products to their customers.
  • Expert Qualities in Sales
    If you went to see your doctor, and he mentioned a particular over the counter drug to you, or a particular type of food that was healthy, chances are, you would listen to this advice, than go out and buy the product.

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